The following was taken from the rivieranayarit.com website.

Riviera Nayarit, Mexico – There’s a great new destination in Mexico and now it has a name: Riviera Nayarit. With the launch of this exciting destination, comes an amazing transformation of 100 miles of Pacific coastline north of Vallarta, which will take place in the next decade. Already this spectacular new destination has over 12,000 hotel rooms, two-thirds of which are in the four-star to grand luxury category; four major golf courses and protected ecotourism.

At Tianguis Acapulco on March 27, 2007, the Governor of the Mexican state of Nayarit, Mr. Ney González, officially named this new destination Riviera Nayarit, delineating its location from the Rio Ameca at Nuevo Vallarta to the colonial town of San Blas including the exclusive resort enclave, Punta Mita.